As a novice coffee taster, my attention has been drawn to the attribute scale (three bars) on the packages used by Thomas Hammer Coffee. The three attributes of coffee measured by these bars are: roast, body, and acidity. Professional coffee tasters know the intensity of these three attributes and their effects on the way coffee is experienced in consumption. As a novice, I do not. I have made it my duty to try a couple of Hammer’s coffees with different attribute scales and learn what it is professional coffee tasters are experiencing. Before I begin, other novices like me may want to know how these attributes are determined. I have briefly researched these attributes and will go over my discoveries here. The first attribute is “roast.” There are many ways to roast coffee. A large drum roaster using heated air is commonly used in commercial coffee roasting. The three most common levels of coffee roasting discussed are light, medium, and dark. When coffee is roasted, the beans wi...