Peet's, Medium Roast, Brazil Coffee

Before any supposed tariffs were to kick in, I purchased a bag of Peet’s medium roast, Brazil coffee. There has been some media discourse about Brazilian coffee and tariffs, so I thought I should try it. A couple things pointed out on the package are “single origin” and “tasting notes.” I am assuming that single origin is coffee from the beans of one plantation; from one plant seems beyond any mass marketable reality. Under “tasting notes” Peet’s has printed: “balanced, dried fruit, hazel nut.” I’ll get to this later. Upon smelling the coffee in the package, I notice that its scent is not overwhelming. I push my nose in and take some big sniffs. It does have an agreeable scent that lingers with my virtual senses, those senses reacquired from memory. There is nothing harsh or overly tactile about it. Upon tasting the coffee, after brewing, it backs up its scent with a very smooth presence and a decidedly pleasurable coffee flavor.

This coffee seems grown in a pleasurable atmosphere. The bean or beans from this single plantation have a distinct coffee flavor, pungent, smooth, and organically well rounded. I do not detect the “tasting notes” indicated on the package. The flavor of this coffee is simple and pleasurable. After adding some sweetener, this coffee tastes more palatable to my awareness of mass appeal, my ideal of commercial sense. I can understand how a large market would value such Brazilian coffee and its salable attributes. In an economy that seems to be losing markets, I find it difficult to justify any business models that will be stimulated by nationally gratuitous tariffs. That said, manufacturing must exist for such ideology, and threatening the service industry with said tariffs may harm the overall economy more than overhaul it.

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